- Provided a platform to share the latest trends in Europe’s advanced medical technology sector and discuss technological innovation at KIMES 2026, Korea’s largest medical industry exhibition.

- Successfully supported B2B matchmaking between Korean and European companies with cutting-edge health care and medical equipment solutions.

(23 March 2026) The EU Business Hub programme has successfully concluded its large-scale EU Pavilion at KIMES 2026, the Korea International Medical & Hospital Equipment Show, held at COEX in Seoul from 19 to 22 March.

This year the EU Business Hub business mission for the Healthcare and Medical Equipment sector was organised as an integrated pavilion within KIMES 2026, Korea’s largest medical industry exhibition. Throughout the exhibition, representatives from relevant Korean companies and institutions experienced advanced European technologies first-hand and engaged in relevant business meetings, fostering active and substantive exchanges.

Located in Hall D on the third floor of COEX, the EU Pavilion brought together about 50 promising European SMEs and start-ups from across the healthcare sector, including healthcare ICT, telemedicine, nanotechnology, AI (artificial intelligence) in healthcare and regenerative medicine. Participating companies held in-depth discussions with Korean counterparts on technological collaboration and potential partnerships, while the EU Business Hub supported tangible business development by providing professional interpretation services to ensure smooth communication throughout the meetings.

Notably, concrete collaboration outcomes were also achieved between European companies and Korean partners during and immediately after the exhibition. Respira, an Italy-based company developing a smart platform that transforms indoor spaces into intelligent and science-driven environments enhancing human wellbeing, signed a License Agreement with Ajou University (President Choi Kee-choo) during the exhibition period, laying the groundwork for research and technological cooperation. 

In addition, Medicalgorithmics, a Polish med-tech company specialising in AI-powered advanced cardiac diagnostics, concluded a new partnership agreement with a leading Korean provider of wearable ECG technologies immediately following the exhibition. These outcomes demonstrate that the EU Business Hub programme successfully serves as a platform and catalyst for fostering tangible business collaborations.

A Business Networking Reception was held on the afternoon of 20 March at The Westin Seoul Parnas, bringing together the Delegation of the European Union to the Republic of Korea as well as key industry representatives from Europe and Korea. In a relaxed setting, participants exchanged views on the future direction of innovation in the global healthcare and medical equipment industries, while building strong and lasting networks.

A representative of a Korean medical devices company who took part in the event said, “It was highly valuable to be able to review innovative solutions from globally competitive European companies in one place and discuss concrete avenues for collaboration through one-to-one meetings,” adding, “In particular, with the support of interpretation services and the high level of accessibility, we were able to enhance our understanding and gain practical business insights. The friendly and detailed hands-on demonstrations were especially impressive.”

The EU Business Hub’s next business exhibition, EU Business Hub @ ENVEX 2026, is scheduled to take place from 20 to 22 May, focusing on clean energy technologies, energy systems, the circular economy, and environmental and climate change mitigation technologies and solutions. Companies and stakeholders interested in holding business meetings with European participants at the EU Pavilion during ENVEX 2026, the 47th International Exhibition on Environmental Technology & Green Energy, can register through the official EU Business Hub website.