Korean companies to explore practical cooperation and partnership opportunities through one-to-one business meetings with European companies across the electronics industry 

EU Pavilion at Korea’s largest IT exhibition to present European electronics technologies and provide a platform for discussion on innovation and industry trends 

(9 September 2026) The EU Business Hub programme will take part in Korea Electronics Show 2026, the country’s largest IT exhibition, with a large-scale EU Pavilion at COEX in Seoul from 13 to 16 October. 

The EU Pavilion, located in Hall B on the first floor of COEX, will open from 13–16 October. The EU Business Hub will bring together up to 50 innovative European SMEs and startups across six key subsectors: AX (AI Transformation), robotics, mobility, digital health and life, XR and spatial computing, and electronic components and materials, showcasing their latest technologies and innovations. 

The exhibition will also provide Korean companies with opportunities to discover the capabilities of European businesses first-hand and explore potential partnerships through one-to-one business meetings. Discussions will cover strategic partnerships, sourcing and distribution, licensing and technology transfer, and investment opportunities. Professional interpretation services will be provided at no cost at the venue to facilitate communication during business meetings. 

A business networking reception, organised by the Delegation of the European Union to the Republic of Korea, will be held on the afternoon of Tuesday, 13 October at The Westin Seoul Parnas. The reception will provide an opportunity for European and Korean organisations to exchange views on innovation in the electronics and digital industries in an informal setting, with leading figures from Korea’s business community also expected to attend. 

Korean companies and organisations interested in attending the business exhibition or networking reception may register free of charge, regardless of size, via the pre-registration form. Companies can also create an account on the EU Business Hub website to indicate their interest in meeting participating European companies ahead of the event.  

The EU Business Hub is an EU-funded programme that serves as a bridge between European SMEs and startups and the Republic of Korea. By 2027, the programme will have organised a total of 10 business missions across the sectors of green and low-carbon technologies, digital solutions, and healthcare and medical equipment. Each exhibition will feature 50 carefully selected European companies, showcasing competitive technologies and solutions to the Korean market. 

To date, the EU Business Hub has successfully facilitated tangible business cooperation between European and Korean companies through six missions. Building on this momentum, the programme will continue to support the expansion of global networks between the two regions through four upcoming exhibitions, including ‘EU Business Hub @ Korea Electronics Show 2026’.